"Real Public Relations in the Real World"

PR HEALTH CHECK™

One of the services that we offer is our 'PR Health Check™'. By questionnaire, we examine every aspect of your company's Public Relations activities. No stone is left unturned. No dark corners are ignored.

The term 'Public', as in 'Public Relations', can be misleading. It is a means of expressing those many different audiences with whom you need to communicate.

Your 'Publics' (or target groups) might include some, or all, of the following: those who work for you or with you; their families or dependants; your neighbours; your customers; your suppliers; your subcontractors; your commercial fellows and opponents; your trade association; your indirect customers; your indirect suppliers; your Trade Press; your professional affiliates; your bankers; your financiers; your shareholders; your accountants; your taxman; your trade unionists; your politicians; your solicitors;………………..

Not every audience needs to be reached every day. Some may require little contact- but must not be overlooked. Others need frequent morsels of information to feed their news-hungry habit. But, it is vital to be aware of all the needs of all of the people all of the time!

Using the PR Health Check™ we assess the effectiveness of your communication with all of these publics. We offer professional advice about practical improvements. We wont insist that you buy a gold plated tea service - but we may suggest you wash your 'visitors' coffee mugs occasionally!

Think of our PR Health Check™ as preventative medicine. It is far more cost effective (and less painful) than emergency surgery.

 

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